A young and a dynamic company formed by a group of creative designers committed to produce entertainment experience through quality contents and exceptional characters. Established in Hong Kong, Rainbow Max operates across the following sectors: licensing, toys, stationary, and animation. With our own production house, diverse nationalities, and talented people, we aim to serve the international community with cartoon animations and consumer products.
Rainbow Max champion and first character is lulu Caty, a brand targeting girls (4-12) first launched on TV in 2005. Lulu was designed to be the central character among three cats collectively known as Caty's. The three cats interaction resembles that of the three girlfriends which explains caty's immediate appeal and connection to the young female target market. The brand was launched with a full range of products (stationary, toys, gifts, and textile). In 2009, Lulu caty entered Guinness book of records as the biggest school bag in the world.
Our corporate portfolio of licensed brands is consistently growing. With latest advent of Hello Kitty, Rainbow Max has also acquired Angry Birds, Ben 10, Generator Rex, the Smurfs, Go for Speed, Blazing teens 3, Mechanimals, and Canimals.
Rainbow max conceptualized and launched the Fashion collection targeting teens and kids - for teens: Pause, Full Stop, Upgrade, Star Fashion, Girls Only, Dana Rosa, My Love Pink, Frutto and Sweet Days - for kids: Pingo Pingo, Moka Moka, Jamul & Jamula, Lilly Billy and Tigo Tigo. Rainbow Max has also created its own character boy brands such as Drift Master, Fire Car, Crash Car, Bike Master and Sportic. Our brands have been developed into exceptional ranges of bags, stationeries, toys and captured the imagination of our audience through TV animations and advertisements.
Rainbow Max operates from its offices in Hong Kong, Dubai, & Kuwait. Our animation and designs studios are in Hong Kong, Taipei, Syria, and Kuwait.
